Today’s new generation patients not only need customized solutions or better experiences, but they also need them. Patients and customers feel more empowered than ever. From custom printed dentures to sensitive medicine powered by the Internet of Things, customer expectations have increased unprecedentedly. With the transformation of the non medical industry and the strong development of consumer subscription services such as Netflix, Blue Apron, and other “private box” services, customers from all walks of life are hoping other purchasing experiences will take place at the grocery store in the car. Distribution rights and even medical care.