The customer hopes to be heard and heard and dealt with properly after the “sale” is over. Customer service in the pharmaceutical or any industry should not be limited to the original “sales.” It must cover the entire product life cycle of the product.

Many companies operate with the thought that customer service and product experience begin and end at the point of purchase of the product or medical device. But the truth is that good product experience, and customer service encompasses every interaction between concept, customer, customer, and organization.

This includes the moment they purchased medical equipment or even their experience in the customer complaints department.